The Personal MBA
Josh Kaufman
10th Anniversary Edition
True leaders aren't made by business schools. They make themselves
Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.
For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.
The Personal MBA explains:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets
- The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers
- Option Fatigue: Why consumers are more likely to buy something when faced with three options rather than thirty
- Entropy: Why focusing too heavily on creating new products and systems is a great way to go out of business
With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.
Published: January 2013
ISBN: 9780670919536
Imprint: Penguin
Format: Paperback
Pages: 496
